Case Studies
Top DTC Beauty Device: 2023 YoY Growth (ACQ)
+421% Spend
+500% Revenue
+14% ROAS
What We Did?
-
The Challenge
Budget overload on Brand Search
Our Google Ads audit discovered a major inefficiency—90% of the client’s PMax budget was tied to branded search. While branded campaigns delivered a comparable ROAS to acquisition campaigns, this excessive spend was limiting the client's growth potential.
-
The strategic pivot
A Shift Toward Acquisition
We recommended a strategic pivot—limiting branded search and PMax to just 5-10% of the total budget. With the freed-up budget, we launched new ACQ campaigns and negated brand keywords, reallocating spend toward high-impact acquisition strategies on YouTube, PMax (Acq), and Non-Brand campaigns.
-
The Results
Scaling smarter, driving results
This approach not only allowed the client to scale in a meaningful way, but also ensured continued engagement with brand-aware audiences. By addressing this inefficiency, we’ve helped many clients optimize their budgets for stronger results and meaningful growth.
Top DTC Gifting Company
2024 YoY Growth ACQ
Driving Massive Growth for an Established DTC Brand
+46% Spend
+54%Revenue
+6%ROAS
What We Did?
-
The Challenge
Scaling Growth for an Established Leader
Already a top player in their industry, the brand faced the challenge of scaling their Google Ads performance to new heights. The goal was to achieve significant growth without sacrificing efficiency—no easy feat for a company already thriving.
-
The strategic pivot
Refining and Expanding for Maximum Impact
We optimized search campaigns with hyper-relevant targeting to align with customer needs. Performance Max was segmented into distinct Brand and Acquisition campaigns, and 15-20% of the budget was allocated to YouTube for top-of-funnel awareness, fueling both brand visibility and new customer acquisition.
-
The Results
Driving Growth & Efficiency
Our strategy resulted in a +53.87% increase in conversion value, with a +45.71% rise in cost. Conversions grew by +35.77%, and Conversion Value/Cost improved by +5.60%, demonstrating our ability to scale efficiently for even the most successful brands.
International Underwear brand YoY Growth 2024
Niche Targeting at Scale: Transforming a Market Leader with Pmax Acquisition
+450%Spend
+400% Revenue
-9% ROAS
What We Did?
-
The Challenge
Breaking Beyond Brand Reliance
As a market leader commanding 18% of the Australian underwear market, the challenge was clear: to grow further, they needed to shift focus from a brand-heavy strategy to non-brand and acquisition campaigns. Balancing the need for expansion while maintaining their dominant position required a strategic overhaul.
-
The strategic pivot
Expanding Through Targeted Niches
We crafted a tailored strategy that capitalized on both their established brand presence and a focus on new audience segments. Custom landing pages were developed for specific niches, like ‘Sport’ underwear, to capture targeted conversions. By restructuring their PMax campaigns, we shifted budget away from brand-heavy efforts and directed it toward non-brand and acquisition campaigns—effectively driving growth while preserving their brand strength.
-
The Results
Scaling to New Heights
This pivot led to remarkable growth: a 400% increase in revenue, even with a 450% increase in ad spend. While ROAS saw a slight decrease (-9.1%), the strategic shift unlocked major expansion opportunities, showing that even established market leaders can fuel growth through targeted, data-driven advertising strategies.