Scaling Growth for an Established Leader

Already a top player in their industry, the brand faced the challenge of scaling their Google Ads performance to new heights. The goal was to achieve significant growth without sacrificing efficiency—no easy feat for a company already thriving.

Refining and Expanding for Maximum Impact

We optimized search campaigns with hyper-relevant targeting to align with customer needs. Performance Max was segmented into distinct Brand and Acquisition campaigns, and 15-20% of the budget was allocated to YouTube for top-of-funnel awareness, fueling both brand visibility and new customer acquisition.

Driving Growth & Efficiency

Our strategy resulted in a +53.87% increase in conversion value, with a +45.71% rise in cost. Conversions grew by +35.77%, and Conversion Value/Cost improved by +5.60%, demonstrating our ability to scale efficiently for even the most successful brands.